This information can benefit hairdressers and salon owners/managers. It is also a resourceful guide for manufacturers wanting to equip their sales force, brand managers, and educators with a unique perspective on introverted and extroverted clients and what their individual needs are in and out of the salon.
Much like a fingerprint, no two clients are the same. They all have various needs and wants. Their hair textures and lifestyles are different while their skillsets and knowledge vary. But more importantly, they have different types of personalities, communication styles and ways of learning, and what makes a good hairdresser or barber a great hairdresser or barber is knowing just how to successfully meet their needs on an emotional and mental level and not just on the surface. Knowing how to read a client and adjust your own personality, communication style and learning approach to meet theirs is what will set you apart from your competition. Let’s take a look at what introverted and extroverted clients needs from salon professionals.
As we mentioned in the article Introverts & Extroverts: A Love Story, you’re really not one or the other. Being a pure introvert or a pure extrovert is impossible. We all have introverted or extroverted tendencies and where we fall on the spectrum is largely influenced by our genetics and has more to do with where we draw energy from than it does with our behavior.
We going to take a more in-depth look at the “verts” and their unique traits. As you read this article, I want you to ask yourself the following questions:
- What clients of mine resemble the traits of an introvert?
- What clients of mine resemble the traits of an extrovert?
- Am I an introvert or an extrovert?
I’m also going to propose some questions throughout that don’t have to be answered right away. They have been created for you to take into consideration while you read.
They love solitude, are good listeners, self-sufficient, and highly focused. Often easy-to-please, introverts are very observant, crave constant learning and are continuously educating themselves. They are extremely trustworthy and are always committed to their goals, are in touch with their feelings, and prefer deep conversations to small talk.
Now knowing all this, do you have any clients that come to mind when you read this? Let’s say her name is…Ingrid—Ingrid The Introvert. Here are some questions I’d like you to take into consideration when it comes to Ingrid:
- Since Ingrid likes solitude, maybe she’ll prefer an appointment time when the salon is a tad bit quieter and less busy. Next time she’s scheduling her appointment, ask her if she’d like to come in on a day that you know has less chatter, noise, and commotion.
- Since she’s a good listener, observant and someone who loves to learn, spend a significant amount of time during each appointment teaching her something new. Give her mini-challenges to complete like, “I really think you can master this round brush. I’m going to show you how to do it and then at your next appointment I’d like to see you do it.” She’ll probably spend the next 4-6 mastering the technique.
- Since she’s not much for small talk, have an iPad or iPod at your station and some earbuds and ask her if she’d be interested in listening to a podcast or audiobook during her service, before her “lesson” or “in-salon learning session.”
- Remember, silence for you may be uncomfortable, but for an introvert, it may be a moment of solitude and everything they had hoped for.
More importantly, make sure that Ingrid knows that you’re cool with not talking. Many introverts can feel very conscious of uncomfortable extroverts around them. So a simple, “Today, you just sit back and relax, get some peace and quiet and let me help you to feel fantastic,” would go a long way to setting them at ease.
Some questions to ask yourself:
- Is there anything I can do or change in my salon to meet the needs of my introverted clients?
- How am I retailing products to my introverted clients and what selling techniques or approaches should I be using?
- How is my own personality affecting my introverted client? Do I compliment him/her or could I be making him/her uncomfortable?
These are the social beings of the world; outgoing, talkative and enthusiastic to be the focus of attention that prefer occasional bouts of solitude. They thrive in active environments and have a tendency to talk through their problems instead of thinking things through. They are more likely to make impulsive decisions and can be a bit persuasive. Extroverts are at happiest when they have a healthy opinion of themselves and a trustworthy support system and social circle.
Now that you know extroverts a bit more, do you have any clients that come to mind that match this personality? Let’s say her name is…Elle—Elle The Extrovert. Here are some questions I’d like you to take into consideration when it comes to Elle:
- Since Elle is outgoing, talkative and thrives in an active environment, do you ever find yourself running out of time or going over during her appointments? If so, this could be why and a reason to maybe add an additional 30 minutes to her service or have her come in on a day where you don’t encounter as many back-to-back appointments.
- Since Elle is more likely to make impulsive decisions and has a tendency to talk through her problems than think things through, before you start cutting or coloring, make sure her request is one that’s intended and not impetuous. If she’s a brunette with long flowing hair requesting to become a platinum blonde bob with bangs, let’s not grab the foils and shears too fast. See what’s going on in her life before you proceed.
- Because Elle is at her happiest when she looks and feels good and is a social butterfly, she’s your best referral program. She thrives on having a social circle and if she’s the center of attention in said circle, then she’s going to be your biggest advocate and cheerleader.
- If you’re an introverted salon pro then a day full of Elle’s is going to be too much for you so make sure you try and space them out during your week if you can.
Some questions to ask yourself:
- Is there anything I can do or change in my salon to meet the needs of my extroverted clients?
- How am I retailing products to my extroverted clients and what selling techniques or approaches should I be using?
- How is my personality affecting my extroverted client? Do I compliment him/her or could I be making him/her uncomfortable?
It may not seem like much on the surface, but knowing and understanding personality types and how people tick can make or break your business. You spend countless hours training and learning techniques to have the skills to make clients want to come to you and thousands of dollars on your space, branding, and website. But if you can’t connect with your clients on a higher level and be able to meet their unspoken wants and needs by understanding their quirks, habits, and behaviors, then building your business and retaining clients is going to be a challenge. Use this article as a start.
- Clients need more than just a great cut, color & style. They require an understanding & acceptance.
- How you approach and meet the needs of an introvert, or an extrovert can make all the difference when it comes to the success of your business.
- Not only should you be able to identify the “vert” of your clients, but you should also know which “vert” you belong to.