When it comes to selecting skincare products to use on a regular basis, not just for yourself, but also for your clients, the options are, at this stage in the game, beyond endless. And when you add in the question, “What skincare products do I want to retail in my salon,” well, that’s just another potential mental-spinout about to happen. There are a lot of questions and what-ifs to weigh against each other, and it can all quickly turn into one big headache. One way you can streamline this thought process is by choosing to go organic.
It Creates A Niche Market
First things first, niche should not be considered a dirty word (consider this sentence a little foreshadowing if you will since we do have a great article about this planned for next month!). A benefit for going the organic skincare route is that you’re going to appeal to a specific target market—people who want to care for their skin and who are also eco-conscious. This gives you the opportunity and advantage to tailor your marketing initiatives and approaches and get very laser beam focused on how you talk to, at, and with this specific market. You also leverage an opportunity to create very specific types of blog posts that can touch on why organic is great and not just when dealing with skincare. By incorporating something on the organic spectrum in your cornucopia of retail goods, you open up your business to being attractive to a specific demographic of consumers. It’s like offering up hair color services or even lash extensions.
It Creates Talking Points
One thing we can’t say enough is that it is imperative salon and beauty pros put the unprofessional, unrelated chit-chat on the backburner and have professional, supporting and real conversations with their clients. We, as a whole, have this unfortunate stigma attached to the profession that salon/beauty pros are gossipy, drama-loving people who only talk about who did this, and who did that. And while it is lovely to catch up on what’s happening in a client’s life or what is whetting their whistle if you will, those 30, 60, even 90-minute service sessions are prime real estate hours to educate and evolve a client’s beauty knowledge, routine, and mindset.
There’s a difference between talking to a client about a product/product line and talking AT a client about a product/product line. It’s all about how you say the information you have learned. For example, did you know that skin is our largest organ and when it is completely stretched out in can measure (on average) to 2 square meters (around 21 square feet) and can weigh up to 9 pounds? It’s one of those weird facts and something that could get a conversation going. Which leads into the next benefit…
It Shows You Care
Skin—we need it to survive, so when it comes to caring for it, it’s important for all of us to remember that this organ deserves to be treated with respect and care. Applying chemical-based products to clean and moisturize (in addition to applying makeup) sounds pretty harsh and damaging when you think about it.
Knowing what makes a product “organic” can be tricky, and we’re going to break this down for all of you (and also give you some more talking points you can use, hint, hint).
There is a very rigid, unbending standard for the creation and labeling of organic products. According to the American Academy of Dermatology, authentically organic skin products must be made from agricultural ingredients (grown through farming) that must remain intact throughout the production process, even as chemicals are added to them. Most plant ingredients have to receive some chemical additions during mixing and manufacturing because they aren’t safe to add in as their natural version. For a product to be recognized by the USDA as organic, it must only contain organic ingredients. Those products bearing the “USDA Organic” seal must contain and consist of at least 95 percent organic ingredients. The remaining five percent can be non-organic chemicals or ingredients. One thing that is also important to point out is the fact that products that claim to be “made with organic ingredients” only need to contain 70 percent of organic ingredients to state such claims.
Organic products are free from synthetic preservatives, parabens, sulfates, and artificial dyes and perfumes. Considering skin absorbs up to 60 percent of the products and ingredients that get applied to it, slathering non-organic matter on the skin isn’t in anyone’s best interest. When you choose organic products for yourself or for your clients, you’re preventing everyone’s overall health from being complicated and compromised by unnatural ingredients. You’re protecting the immune system and slowing down the aging process. If you or your clients have sensitive skin, then consider organic skin products a saving grace!
It Shows Your Have An Environmental Loving Heart
According to the Organic Trade Association (OTA), organic agriculture is based on practices that not only protect environmental health but also strive to improve it. Instead of relying on synthetic pesticides and fertilizers that can deplete the soil of valuable nutrients and increase environmental degradation, organic agriculture builds up soil using such practices as composting, cover cropping, and crop rotation.
In addition, organic farmers strive to preserve and protect natural habitats with the understanding that a diverse biological landscape helps to feed both people and the planet. Organic practices help keep our water supply clean of run-off from toxic and persistent chemicals. Moreover, by prohibiting the use of petroleum-based fertilizers and absorbing carbon dioxide from the air, organic agriculture helps to reduce our carbon footprint and combat climate change. Also, organic products have no GMO’s and are cruelty-free.
Having options are great and all, but having the knowledge and a reason to choose products to retail that are not only good for you but also for your clients and the environment is exhilarating and rewarding. When you choose to go organic, you’re doing everyone and the earth a big favor.
Is skincare big business in your salon? If so, tell us your successful marketing strategies in the comments section below. If you’re not offering skincare in your salon, have you ever considered doing so?