The prospect of growing a beauty business, whether that be as a salon owner, an independent stylist, or a platform artist or educator, is really exciting. It’s a creative field with a lot of support, resources, and potential clients who already want what you want to sell to them
But it’s still a business.
We want to be really, really clear on that point because it’s something that a lot of beauty pros we’ve met over the years have a hard time accepting. Once you decide to go out on your own, in whatever capacity, you have automatically become a business owner.
And what does every business need? A plan.
It’s a simple but often overlooked fact: you have to know where you are before you know where you can go. It can be really tempting to be constantly focused on realizing your dream, reaching your end goal.
But the reality is that beyond ambition, beyond vision and potential, it takes identifying your current challenges, working with what you’ve got on hand, and crafting a realistic, workable plan around those things to reach that end dream destination.
So here’s what we are going to do. We are going to walk through the main points of your beauty business, one by one, and identify their importance.
So let’s make this fun, useful and relatively painless.