Portrait of Kenny Baker, lead editor at Industrie

Kenny Baker

Editor covering the business side of the beauty industry

B.A. in Journalism from Arizona State University â€ĸ Lead Editor at Industrie â€ĸ 12 years in Beauty Industry Journalism

Kenny started out managing supplier relationships for a regional salon chain before moving into trade journalism, where he found he preferred writing about the industry to running it.

What I Write About

Featured Writing

My Approach

"Good trade reporting should save a reader time, not waste it."

Kenny checks every claim against at least one independent source before it runs, and prefers plain, practical reporting over trend-chasing headlines.

Currently Working On

A recurring series tracking how supply chain shifts affect independent salon owners.