Anatomy of a Product: TIGI Joyride Texturizing Powder Balm

This versatile 2-in-1 product allows the user to control, de-frizz and add a lived in “bed head” texture to either wet or dry hair. It is a product that can stand alone or be used with others in product cocktailing. NOTE: TIGI Joyride Texturizing Powder Balm was created by the TIGI International Creative Team and took the collaborative team over 3 years to perfect in research and development.

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TIGI Joyride

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What It Is: A thick styling balm.

What It Does: Primes wet hair, finishes dry hair, de-frizzes, heat protectant.

Work Best On: All hair types & lengths.

Smells Like: Sweet, almost candy-scented.

Feels Like: Quickly transforms from a non-slippery balm into a dry powder.

How To Use: Twist the base of the pack to dispense the amount you need. Use 1 or 2 twists in damp hair for a lived in, frizz controlled style. Use1 to 2 twists in dry hair for definition and texture without a “crunchy” feeling. The more you use the more definition you get.

Key Ingredients: Dimethicone, Dimethicone Crosspolymer, Mineral Oil (Paraffinum Liquidum/Huile Minéral), Caprylic/Capric Triglyceride, Cyclopentasiloxane, Fragrance (Parfum), Silica Silylate, Trimethylsiloxysilicate, Dimethiconol, Water (Aqua/Eau), Limonene.

For more information, visit www.bedhead.com.

And to hear TIGI Worldwide Creative Director Anthony Mascolo & The TIGI International Creative Team discuss the product, click play below: