So, are you using your business blog? Or, more importantly—how are you using it? Did the last post you publish have anything to do with what you did the weekend before, what you are feeling inspired by today or what you had for breakfast?
If you answered yes to any of those scenarios then it’s time you bookmarked this site, because we are about to get down to business blogging…well, business. If you answered no and your blog has been collecting cobwebs, then you are really going to benefit from the following information.
What exactly is a business blog?
Blogging has been a thing for a while now. There are people who have built entire (very, very lucrative) careers on various types of blogging. If you’re unfamiliar with the term, a blog* is a regularly updated website or web page. It is typically run by one person, but recently the blogosphere has exploded and some are fully staffed companies that develop products in addition to writing regular, frequent editorial.
Technically, a lot of your favorite website are probably actually blogs. Industrie—for example—used to be mainly a blog, but has since evolved into a content creation studio with a blog section that we use for our own business blogging purposes (in short, we practice what we preach).
Your business blog is typically an area of your site that you can post regular, short or long form content to like articles, videos, or tutorials. It is a great place to accomplish a lot of interesting things and if tended to properly, can become the crown jewel of your marketing plan.
Do you need to become a professional blogger to reap the benefits of blogging for your business? Not at all. Should you consider it? That’s another topic for another day entirely.
Before we get into all of that, however, there are some tips, tricks and best practices that you can employ to make the most out of your website’s blog section. The purpose of this series is to explore how a blog can help your business, give you a couple of best practices and a roadmap to getting started.
Think of it as blogging lite.
Great, that sounds fun. Do I need a business blog, though?
You don’t need a blog. I mean, just like no one needs dry shampoo, right? Your business’s website (and customer’s hair) can function just fine without it. However, a blog can be a big help to growing your business if you take some time to set it up properly and keep it organized.
Blogging can serve as a way to communicate with your current customers on a regular basis—all at once! It can also serve to give prospective new customers an even closer look into who you are and what you do, and to see if your product is a good fit for them.
*If you don’t think that you have the time, or desire to write a steady blog on your site, but you’d like to reap all of the benefits, we’ve got you. Industrie creates blog packs for salons, available in our shop. All you have to do is copy and paste the supplied blog copy, upload the images provided, and hit “publish”. Easy, right?
CLICK HERE TO CHECK OUT OUR BLOG PACKS FOR SALONS
On a more technical level, blogging can help drive more traffic to your site by giving you consistent, fresh content to post to your social media accounts. You can also employ some basic SEO tactics (which we will cover in a later article) to increase your website’s search ranking—helping you get a broader reach to even more prospective customers. And if you are consistently pointing your visitors towards contacting you or direct purchase options, you could start to see a steady stream of new and repeat business.
To Sum Up your Business Blog…
More good content on your site means increased potential for more new business.
Over the course of this series, we will teach you everything that you need to know to set up and optimize your site’s business blog. We will talk tools, organization, social media promotion and how to make sure that your blog matches your personality and brand. Stay tuned!
*Nerd Fact: The term “blog” actually comes from “weblog” which was coined by Jorn Barger—editor of Robot Wisdom—which Peter Merholtz jokingly turned into “we blog” on his site sometime in 1999. Thus, a now ubiquitous term was born.