Unleashing the Creative Potential Within Us All

Authors Tom and David Kelley know exactly how to tap into the creative cortex nestled inside our brains. Now before you say, “I’m not really that creative,” and believe you’re either born with a creative gene or you’re not, let us just cast aside that notion. There is creative potential lurking inside us all, even if we haven’t exactly put our finger on it yet.

Creative Confidence: Unleashing the Creative Potential Within Us All is more than just a book, it is a valuable resource that can be used by the everyday person or by business owners and their managerial teams. It provides a series of steps and inspiring stories that are entertaining, plus exercises designed to unleash your untapped potentialOped_Read_CC_Image1 (1)

It also gives you the tricks and tools to retrain your brain into a more innovative way of thinking. Take Chapter 4, for instance. Tom Kelley, who is also the bestselling author of the book The Art of Innovation, goes into great detail about creating what he calls a “bug list.” And no, it’s not about creepy crawlies. A “bug list” is simply a list of everything that bothers you on a day-to-day basis. Sure, this sounds like a big list of complaints and negativity, but it serves a specific purpose: it gives you the opportunity to do things better. You can’t fix everything and you can’t change the world, but if you can alter what’s around you and flip it in a way that works to your advantage, then that is a success story for you.


There is also a fascinating chapter on growing creativity within a group and creating a creative culture. If you’re in a higher-level position, this book is crucial for the success of your team. It’s not just the sole responsibility of a leader to take on the full creative role. There could be a team member who has great ideas, but just doesn’t have a certain level of confidence to put those creative ideas out on display for everyone to see and critique. This book is a resourceful tool to help leaders and team members discover what they can bring to a group.

Tom and David Kelley

Creativity is not just about sculpting a piece of pottery out of a lump of clay or being the one who gets the loudest round of applause at a poetry slam. It’s about taking an idea or a thought or even a tiny morsel of potential to the next level. Finding the inner strength to achieve great things and applying the necessary way of thinking—that’s creativity.

Everyone has creativity inside them, you just need to know where to look for it, if you haven’t already found it. When you do discover it, you’ll have the tools and strategies on how to use it to your greatest potential and advantage thanks to the authors Tom & David Kelley.

To purchase Creative Confidence: Unleashing the Creative Potential Within Us All click HERE.

Images Courtesy of IDEO