Once upon a time, there was a very influential era of music and fashion called “grunge.” Music evolved into a voice of a new generation, fashion took on an unapologetic role and beauty became…individualistic. It was finally okay to be different—a bit disheveled, a tad androgynous, and everything in between. This era, the Grunge Era, is what inspired Jock Robson to create his Hair Expo submission titled “Bone China.”
“This collection was inspired by the grunge band Mother Love Bone, Steven Meisel’s photos from the ‘90s, covers of The Face magazine and the prolific model Kristen McMenamy,” shared Robson. “Consideration was given to the textures, fashion, music and the mood that surrounded the scene at that time and its perception of beauty. The team and I made sure there was a nod to the essence of our references.”
It took approximately eight weeks for Robson and his team to go from collection concept to final images. “Looking back it wasn’t long because we always have a number of concepts floating around that may or may not suit a particular shoot/show or installation.” Their biggest challenge? Committing to the actual concept, but with clear direction and cohesive communication, Robson and company achieved success, something he is most proud of in respect to the end result.
Another reason for this success is Robson aligns himself with the right people even down to the models he selects. “It makes sense to work with creative people that are able to get on the same page, deliver the goods and have their own point of view,” he added. “Even the models for their abilities to embody the concept. It’s important that the whole team can achieve their role.
A challenge artists like Robson often face is creating a collection that will not only inspire the salon professional but also be one that can be translated into wearable trends for the salon client. “Bone China” is just that; commercial and truly translatable; even the bowl-shaped blonde style. Robson summed this up perfectly for the salon professional:
“This could be made commercial by utilizing horizontal graduation techniques as per Sassoon’s ‘Beret’ cut from their geometric era.”
When asked what his favorite image is out of the entire collection, he had this to say:
“I enjoy them all because they form a collection; one adds to the next, then to the next, completing the story.”
Photography: Jessica Sim
Hair: Jock Robson
Makeup: KeiKei Stanners
Fashion Styling: Kiri Donaldson
Art Direction: Sara Allsop