Patrick McIvor is Artistic & TechniCulture Director for Goldwell and KMS California, founder of HI :) Media Solutions (a subsidiary of Patrick McIvor Color Studio, Inc.) and owner of 101 E. Center Salon. As one of the most respected colorists in the industry, McIvor was the founding Color Director for Nick Arrojo and Rodney Cutler at Arrojo Cutler Salon on 57th Street in NYC and has now rejoined Nick Arrojo as Techni-Color Director of ARROJO. He specializes in haircolor, social media, team building and branding.