5Q’s: Editorial Stylist Ruth Roche

Editorial Stylist, Celebrity Hairdresser, Artistic Ambassador…Painter? These are some of the many titles that our resident Session Styling Expert, Ruth Roche bears. A true individual, Ruth has a unique approach to education that keeps her peers and clients constantly inspired. Let’s get to know her a little better!

Name: Ruth Roche

Profession/Title: Artistic Ambassador for Pureology Serious Colour Care

Location: NYC


Our site/publication is called Industrie and we spelled it with an “ie” on purpose – it’s the French way of spelling Industry and was once defined to us as an artisan who works with their hands to create things of beauty and substance. So tell us, how do you define beauty and substance?

In a way beauty is an end result, and substance is what creates it. Beauty stirs you in some way when you see it. It may take your breath away, stop you in your tracks, or hold you gaze for some time. It is different for different people.

Substance is quality. Depth. Something that has been thought about, cultivated and attended to., rather than something that has been thrown together. It’s the whole package. What you see and what you don’t. What it took to get there.

What other creative outlets besides Hairdressing do you explore/practice?

Before I became a stylist I was going to be an engineer, so my mind naturally reverse engineers things, I love trying to figure out things are put together.  So, I started painting and I love that by applying liquid with a brush you can create something that looks 3d. I love creating…making stuff. It makes me happy, and you have something concrete as a fruit of your labor.

What’s your personal motto/favorite quote? (please specify author of quote)

“Focus on your craft, and be of service to others” Trevor Sorbie…his words to me on being a success in this business

When have you felt the most vulnerable in your career?

My mother passed away right before I started training with Trevor Sorbie, so I had to just throw myself into work.  It was a really hard time and intense, but also exciting and rewarding. If I didn’t have this incredibly intense challenge to focus on, I may have given up…but instead it sculpted me into the stylist and educator I am today.

What’s the best advice you’ve ever received?

Trevor Sorbie used to say that when you think you have the shot you want, mess it up and then shoot it.  We tend to over think concepts, messing it up and taking a step back forces us to see our work from a new perspective and teaches us to be flexible.   It’s important to know when to let go of a thought, because something better has come along – letting go can be very refreshing and inspiring.



What 3 things would you never leave the house without?

My keys, my purse and my phone

If you’re having a bad day, what’s the one thing that will always cheer you up?

Talking to one of my besties. They understand my brain and know my quirks. Sometimes all it takes is a text or silly picture.

Name the top three things that make you happy.

Doing Hair. Teaching. Painting.

Want to read more 5Qs? Click on the “5Qs” tab below and get to know some fantastically interesting people.

What are Industrie 5Qs?

Our 5Qs are just that—5 questions that get asked, contemplated and answered. To spice it up, we throw in a bonus questions the person being interviewed gets to pick out of a potluck of possibilities.


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